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Ding Dong signs as GraceKennedy Foods global ambassador

Ding Dong signs as GraceKennedy Foods global ambassador

Grace Kennedy Limited signed popular dancehall entertainer Kemar ‘Ding Dong’ Ottey as its first non-athlete global brand ambassador.

“I have been asked on numerous occasions why Grace Kennedy is not more involved in the creative industry and I always said that when the right person comes along I will sign a Brand Ambassador from the Creative Industry. I met Ding Dong recently and after speaking to him for two minutes, I knew that this is the gentleman I wanted for the Brand Ambassador for GraceKennedy. He represents what is needed in this day in Jamaica – a good role model to our youngsters with clean lyrics and positive vibes,” stated Don Wehby, CEO, GraceKennedy Limited.

Grace Foods, a subsidiary of the GraceKennedy Group, first approached Ding Dong earlier this year to be the voice of their “Flava with A Beat” campaign that was aimed at refreshing the Grace Foods brand.

Watch “Flava With A Beat” ad by Ding Dong featuring Nicky B below:

Meanwhile, Ding Dong said “it has been a real pleasure to be a part of this company at every level. When I think about where I’m from and what I’ve been through and to know that I am now representing a brand like this is overwhelming.”

Ding Dong has remixed his ‘Flairy’ track in a richly coloured Grace Tin Mackerel commercial. See video below:

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