Shaggy and Friends Benefit Concert had its inaugural staging on January 3, 2009 after which the Shaggy Make A Difference Foundation (SMADF) was born. Founder and chairman of the SMADF, Orville ‘Shaggy” Burrell confesses that he is “super excited and humbled” at being given this wonderful opportunity to significantly make a difference.
Supporting the Shaggy & Friends event meant supporting the Bustamante Hospital for Children, the only specialist paediatric hospital in the English Speaking Caribbean. The SMADF has since donated more than US$1.5 million in equipment and services.
The man who assembled his friends, Shaggy, got things off to a good start literally as the first performer for the Saturday, January 6th, 2018 staging. The crowd was thereafter ushered into an atmosphere of unreserved entertainment from the likes of Aidonia, Barrington Levy, Capleton, Third World, Professor Nuts, Chaka Demus & Pliers, Christopher Martin, Romain Virgo, Ding Dong, Dexta Daps, Junior Reid, Shenseea, Wayne Wonder and international artists Sting, Wyclef Jean, Doug E Fresh, Rayvon and Bunji Garlin & Fay-Ann Lyons. Crowd response dubbed Wyclef Jean as the most impactful performer for the night if you were to judge based on energy and crowd engagement.
The sponsors of the event included Scotiabank, Wisynco-Wata, Stewarts Automotive Group, KFC-Restaurants of Jamaica, Lasco, The Atlas Group, Phoenix Printery, Jacqui Tyson-From Thought To Finish, Rainforest Seafoods, Jamaica Broilers, Zoukie’s, Team Solutions and media partners BrandProfit, It’s Pixel Perfect, Jamaica Observer, Market Me, Moonstone Blue, Phase 3 Productions and The RJR Group.