Jamaican reggae artist, Protoje, has unveiled the gripping music video for his latest single “30 Million.” The track, produced by Iotosh of the In.Digg.Nation Collective, explores profound societal issues, accompanied by a compelling visual narrative.
In the opening verse, Protoje paints a stark picture of a changing world where the pursuit of wealth sometimes leads individuals down morally questionable paths. The lyrics touch upon the challenges faced by the youth caught up in the allure of glamour, crime, and the struggle for survival.
The chorus echoes a sentiment of economic disparity, questioning how one can afford to live under certain standards. With a powerful call to be militant and vigilant, Protoje emphasizes the need to resist societal pressures and stand firm in the face of adversity.
The second verse delves into the changing value of money, highlighting how a million is no longer what it used to be. Protoje reminisces about a time when farming powered communities and a degree opened doors to opportunities. However, the current reality portrays a shift towards ominous trends such as a booming funeral business and dwindling school attendance leading to an impending rise in incarceration rates.
The artist challenges the status quo, urging individuals to survive and put up a fight against societal injustices. Protoje reflects on the fragility of financial stability, even for those who seem invincible, referencing the surprising revelation about Usain Bolt’s account.
The song questions the obsession with materialism, trends, and the ever-elusive pursuit of financial security. Protoje advocates for resilience, emphasizing that life must be lived despite the challenges. The lyrics provide a thought-provoking commentary on the economic struggles faced by many, urging listeners to reconsider societal values.
Accompanied by visually striking imagery in the music video, “30 Million” is a poignant social commentary that invites reflection on the complexities of modern life. Protoje’s masterful storytelling, combined with Iotosh’s production, creates a powerful piece of art that transcends the boundaries of reggae music, resonating with listeners globally.
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