Grace Kennedy Limited signed popular dancehall entertainer Kemar ‘Ding Dong’ Ottey as its first non-athlete global brand ambassador.
“I have been asked on numerous occasions why Grace Kennedy is not more involved in the creative industry and I always said that when the right person comes along I will sign a Brand Ambassador from the Creative Industry. I met Ding Dong recently and after speaking to him for two minutes, I knew that this is the gentleman I wanted for the Brand Ambassador for GraceKennedy. He represents what is needed in this day in Jamaica – a good role model to our youngsters with clean lyrics and positive vibes,” stated Don Wehby, CEO, GraceKennedy Limited.
Grace Foods, a subsidiary of the GraceKennedy Group, first approached Ding Dong earlier this year to be the voice of their “Flava with A Beat” campaign that was aimed at refreshing the Grace Foods brand.
Watch “Flava With A Beat” ad by Ding Dong featuring Nicky B below:
Meanwhile, Ding Dong said “it has been a real pleasure to be a part of this company at every level. When I think about where I’m from and what I’ve been through and to know that I am now representing a brand like this is overwhelming.”
Ding Dong has remixed his ‘Flairy’ track in a richly coloured Grace Tin Mackerel commercial. See video below: